This is what we like to call a chazakah:

One day after President Bush ordered his Cabinet secretaries to stop hiring commentators to help promote administration initiatives, and one day after the second high-profile conservative pundit was found to be on the federal payroll, a third embarrassing hire has emerged. Salon has confirmed that Michael McManus, a marriage advocate whose syndicated column, "Ethics & Religion," appears in 50 newspapers, was hired as a subcontractor by the Department of Health and Human Services to foster a Bush-approved marriage initiative. McManus championed the plan in his columns without disclosing to readers he was being paid to help it succeed. Responding to the latest revelation, Dr. Wade Horn, assistant secretary for children and families at HHS, announced Thursday that HHS would institute a new policy that forbids the agency from hiring any outside expert or consultant who has any working affiliation with the media. "I needed to draw this bright line," Horn tells Salon. "The policy is being implemented and we're moving forward." Horn's move came on the heels of Wednesday's report in the Washington Post that HHS had paid syndicated columnist and marriage advocate Maggie Gallagher $21,000 to write brochures and essays and to brief government employees on the president's marriage initiative. Gallagher later wrote in her column that she would have revealed the $21,000 payment to readers had she recalled receiving it.